our history

in 1997

Left to right; Janet Kallemeyn, Eldon W. Gottschalk, Diana Gottschalk.

Eldon W. Gottschalk & Associates, LLC (EWG) was founded in 1997 as an advertising agency specializing in retail store liquidations, remodels, manufacturing, and distribution in Long Beach, CA by Mr. Eldon W. Gottschalk.

Following Mr. Gottschalk's retirement in 2007, the company was turned over to his Vice President, Janet Kallemeyn and the office relocated to Huntington Beach, CA. The transition was a turning point for the company where Janet led EWG through much success contracting with nationally known retailers and manufacturers. Her strong relationships and skills through years of advertising experience earned her a reputation of high respect within the field.

After 12 years of running the business, Janet retired, and in 2019 EWG was acquired by AdCellerant and their sister company, Techint Labs, based in Denver, CO, with EWG offices remaining in Huntington Beach, CA.

AdCellerant is tech-forward and offers digital solutions and sales enablement to publishers, media companies, and agencies across the country. Over the years, the AdCellerant team gained visibility around their excellence in performance, campaign management, and company culture. It wasn't long before brands started reaching out to work directly with the company. Techint Labs was created as the ad agency arm of the company to support these direct relationships and works closely with the EWG team on all digital media services.

With the backing of AdCellerant and Techint Labs, EWG is now a leading full-service media solutions agency offering an even stronger media variety, including print advertising, creative/ production studio, digital advertising, email marketing, social media marketing, OOH, TV, and radio for retail store liquidation advertising needs.

Full-Service Capabilities

Our nationwide reputation aligns with our clients’ goals and delivers strategic full-service advertising solutions that drive results.